Tamburins
Tamburins is a South Korean cult-favorite fragrance and skincare brand launched by IICOMBINED, the parent company of the world-renowned eyewear brand Gentle Monster. Much like its sister brand, Tamburins treats beauty products as curated art pieces, blending avant-garde aesthetics with sensory storytelling.
- The Philosophy: Tamburins focuses on "Sensory Beauty." Every product—from the scent profile to the physical texture and visual packaging—is designed to provoke emotion. Their flagship stores are famous for being gallery-like spaces that redefine the retail experience.
- The Aesthetic: The brand is iconic for its sculptural and geometric designs. Notable examples include the "Chain Hand Cream," the pebble-shaped "Shell Perfume Hand," and the viral "Egg Lip Balm."
- The Fragrance Identity: Known for a sophisticated balance of raw nature and modern refinement, their scents often lean into woody, earthy, and complex floral notes. The brand gained global explosive popularity through its collaboration and ambassadorship with BLACKPINK’s Jennie.