GROUNDPLAN is a premium Korean clean beauty brand that prioritizes "land-derived" natural ingredients to create safe, effective skincare for the entire family. Their philosophy centers on replacing purified water with Witch Hazel (Hamamelis Virginiana) Extract to provide superior soothing and hydrating benefits.

• Signature Ingredients: Known for high concentrations of Witch Hazel, Centella Asiatica, and plant-derived oils that repair the skin barrier.
• Family-Friendly: Their "All-Around" line is designed to be safe for everyone, from infants to adults with hypersensitive skin.
• EWG Green Grade: Most products utilize EWG Green-verified ingredients, ensuring they are free from harmful chemicals, artificial fragrances, and parabens [1, 3].