Bewants is a high-performance Korean "slow-aging" skincare brand that focuses on gentle, plant-based solutions for individuals in their 20s and 30s. Founded in 2020 by the South Korean pharmaceutical firm HK inno.N, the brand leverages medical-grade technology—such as its signature surgical-grade steel rollerball applicators—to deliver functional yet simple self-care routines.

Bewants is committed to vegan and cruelty-free beauty, utilizing sustainable methods like aquaponics to source its botanical ingredients. Its product range, including the best-selling Phyto Collagen Eye Serum Stick, is designed to be hypoallergenic and effective for all skin types, focusing on hydration, elasticity, and revitalization through ingredients like bamboo water and plant-derived collagen.