The Whoo embodies regal beauty through the use of traditional Korean royal beauty secrets and tasteful, minimalist packaging. The luxury brand helps minimize the effects of skin aging by fusing Eastern medicine ingredients with the latest skin care technology for its collection of skin care and makeup for women. The Whoo was launched in 2003 by LG H&H Co., Ltd., which also distributes THE FACE SHOP, su:m37 and VDL.
